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25 February 2008

KRS ONE - Criminal Minded 2008

KRS ONE - Criminal Minded 2008 (produced by DJ Premier).

This tracks come about as part of a marketing campaign by Smirnoff, releasing a series of 'Signature Mixes'.
"The Smirnoff Signature Mix Series is a campaign pairing three acclaimed rappers with some serious beatmakers to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Tip, and KRS-One are joining musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common’s “The Light,” A Tribe Called Quest’s “Midnight,” and Boogie Down Productions’ seminal “Criminal Minded.”
“I’m honored to have the opportunity to revisit one of my signature songs and give it a breath of fresh air,” said KRS-One. “I’m grateful to Smirnoff for providing the opportunity to work with such great talent on such a ground-breaking idea and recreate hip-hop songs."
This is the 2nd track released as part of marketing campaigns for corporations by KRS and Premo since the Nike 25 year anniversary of the Air Force 1; 'Classic'. I hate to say it and I don't blame them in the current hip hop sales environment but, doesn't this contravene what KRS was about in his hay-day?
In case you haven't heard the original Criminal minded from way back in the Boogie Down Productions ( KRS One,Scott LaRock R.I.P, and D-Nice) days, here's your chance to be schooled.
Boogie Down Productions - Criminal Minded (1987)

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