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7 August 2012

Sponsored Video: Are you getting 1Xtra?

After the recent news that 1Xtra, the BBC's urban music digital station, have recorded their highest ever listening figures, it is no wonder they have plenty to shout about! They have done so in style with this quirky new viral clip, featuring two of their flagship hosts - Charlie Sloth and Mistajam, who appear as if my magic from the fingers of a mysterious terrapin-bearing bus passenger!

Definitely an out of the box concept here, as JME pops his head out the said terrapin's shell, spitting his bars from Jammer's recent track 'Big man', with Mistajam and Charlie skanking out in the back row!

Check out the 1xtra website here.

Here's another video 1xtra are running for the campaign - this one featuring another big UK rapper Benny Banks who performs a section of his recent hit 'Bada bing' appearing alongside Sarah Jane and breakfast show presenter Twin B -

This post was sponsored by BBC.

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