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9 March 2010

Review of Industry Takeover: All-Day Seminar/ Showcase

Liam Tootill, "SB.TVs resident blogger and Music Anthropologist" (his words) recently did a review of the Urban Development event Industry showcase last Saturday (which I also went to and would recomend 4 ppl hoping to work in music) at Rich Mix in Bethnal Green, East London.

"With the UK urban scene really stepping up the levels of late, (most noticeably, Tinie Tempah's sensational number one record, ‘Pass Out' and acts like Giggs and Devlin getting signed to majors) isn't it about time this scene started to get recognised for it's successes, rather than it's failings? The Industry Takeover event on Saturday (March 6) - arranged and organised by the Urban Development team - is just one example of this scene putting something really positive back into its community.

Industry Takeover, the all-day seminar and showcase, is ‘edutainment' (educating whilst entertaining) at its finest; it's all about empowering the next generation of MCs, singers, DJs and young music industry professionals. Urban Development (and their partners Bigga Fish,Rising Tide and the PRS, amongst others), in association with Rich Mix, took over the multi-media arts complex in Shoreditch, East London (from 12-8!) and delivered performances from the likes of Master Shortie, Ghetts, Griminal, Wretch32, NY, Mz Bratt, and Princess Nyah. Other activities included industry master classes, open mic sessions, a music market, vocal/production workshops and a fashion show, as well as exclusive video and short film screenings.

The event was hosted by Ralph Hardy and Shemika, who did an amazing job of keeping the gig running smoothly at all times. Rivmixx caught up with Mr Hardy and asked how he feels it went down.

"The all-dayer was as a success. Every aspect meshed together well, with the help of the UD team and those at Rich Mix. The audience were as warm as I expected, the contributors and merchandise sellers were active throughout the day and the hosts were top notch if I do say so myself! I'm just waiting for 2011 to come around for the next one."

The first seminar featured panellists Ras Kwame, Chantelle Fiddy, Miranda Cooper, Posty from Grime Daily and Terror Danjah; its purpose, to enlighten audience members about the journey from ‘Underground To Overground' in their respective fields. This was followed later in the afternoon with ‘How To Steal My Job pt.2'. The panel this time consisted of Twin B, Hattie Collins, Chris Meikan, Michael Lawrence and Mario Prince and provided further insight into the world of the UK urban music scene. Both seminars were extremely interesting; both highly informative and richly entertaining.

So, for all the negativity the UK urban scene has faced over the past decade; events like this, chart successes and a fledgling global recognition for the ‘urban' scene illustrates the progression Team UK are capable of when united, and the consequential ‘positive vibes' are a real good look.

Written by: Liam Tootill

Sourced from: here

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