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6 September 2012

Sponsored Video: Adidas & Foot Locker - Space Diver

Despite being a multi millionaire with all the fame and respect a rapper could ever need, Snoop still reps adidas with to death!

Having added some new colours of their 'Space Diver' trainers, the street wear/sports attire giant have partnered with retailing outlet Footlocker to bring in the 'reincarnated' rapper, who is now going under the moniker of 'Snoop Lion', to feature in their new campaign. As he pulls on the trainers he summons the power of the lion, a three-dimensional mystical creature - composed entirely of blue smoke!

In the advert, the Long Beach, California rapper is seen wearing the navy pair of 'Space Divers' alongside the 'Chile 62' Adidas tracksuit, looking fresh as ever! Great to see the 40 year old hip hop pioneer is still relevant, 20 years deep into his career!

Having worked extensively with the best of the best, from 2pac, Dr Dre, Pharell - and more recent big hitters like Wiz Khalifa ('Young Wild and Free' was actually pretty dope!), his new transformation into 'Snoop Lion' has already raised more than a few eyebrows - and rightly so! He told reporters that he was 'rechristened' Snoop Lion by a Rastafarian priest in Jamaica and that he is Bob Marley reincarnated!!! Perhaps he's starting to lose his mind or maybe his new PR/marketing team are very ambitious in keeping his name under the media spotlight - though he will inevitably anger a number of the most zealous Marley disciples!

Here's the trailer for Snoop's forthcoming 'Reincarnated' documentary - this should provide sufficient evidence for you to decide for yourself whether this is just a marketing spin or whether Calvin Broadus has truely found his new 'raison d'etre'... What do you reckon?

This video was sponsored by adidas.

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