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21 June 2008

50 has more sense


Music lovers may know Curtis Jackson by his rap alias 50 Cent, but the G-Unit leader may adopt another name if he accepts an offer from Taco Bell. To promote its new “Why Pay More” value menu, Taco Bell sent 50 Cent an offer letter, asking him to change his name to either 79 Cent, 89 Cent or 99 Cent for one day this summer.

Taco Bell Corp. President Greg Creed, who made the proposal in a letter written to 50 Cent's agent, also wrote that his company would make a $10,000 donation to a charity of the New York native's choice, if he accepts the request.

As part of the deal, 50 Cent would also have to make an appearance at any Taco Bell location around the country he chooses and rap his order in the drive thru with his new name.

“We encourage you to ‘Think Outside the Bun’ and hope you accept our offer,” Creed wrote to the world famous rapper’s agent at the William Morris Agency.

50 Cent didn’t find any humor in Creed’s offer.

“When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: 'We messed with the bull and got the horns,'” 50 Cent said in a statement.

A rep for the rapper issued a more detailed reply.

"This is a sleazy and ill-conceived publicity stunt by Taco Bell's president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent's agent yesterday," the representative said.

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