Video: Sincere - Déjà Vu

The North London hip hop veteran finally gets the shine he's been working towards over the last 10 years (Check his DOPE 2005 album 'So Sincere') on this Mercury/Def Jam release, which is out Sept. 9. Keeping it in the family with another Kid Bass production, the single blasted straight into the airwaves as Zane Lowe's “Hottest Record in the World” on Radio 1. "I want it to shut down a club, go off at a festival, keep the energy at a super-high level".



If you're feeling this make sure you check some mid 2000s classics from Sincere below...





As well as these a couple of years later which include some big name features!